Monday, June 15, 2009

Notebook price point alert - Interesting marketing

Just received this email from TigerDirect and guess what? It's a solid deal on a pretty impressive notebook. Nothing shocking except the marketing fluff surrounding the deal (listed below):

What’s the difference between this eMachines AMD Athlon 64-bit notebook and a netbook? Big difference. A much bigger screen – 15.6-inch WXGA display that’s great for watching movies, viewing your photographs, working on spreadsheets for work. A dual layer super-multi DVD burner you can use to create your own video, store twice as much info (movies, image -- you name it!) as an ordinary DVD drive. Netbooks don’t have optical drives. And everything else that a netbook has, but more powerful and more practical for using at work or play. Plus, this laptop comes pre-installed with Microsoft Office 2007 – all you have to do is buy the license kit to activate. Bigger and better screen. Powerful processor. Huge Optical Drive. Dual Layer DVD burner. And a price tag that’s so low it’s crazy!

At only $349.99, why not order a couple? One for work and one for home? Or you can purchase one for all your department heads, or your top sales people.

Are you serving our country overseas? You will LOVE this laptop. And we have the best APO shipping in the world. And our customer service is all based here in the US, so if you need us you’ll hear a friendly voice from home. $349.99...that’s a $150.00 instant savings!

Think about all you can do with this new eMachines notebook PC. You can travel the globe with a virtual office at your side. Use the Wi-Fi to network with your colleagues, send e-mails to your family, or work on that Power Point presentation you’re going to make at your next seminar. Watch the latest Hollywood movies or foreign films on the brilliant display. You’ll see great graphics thanks to the ATI video card – all the action scenes will be smooth as silk.

Savor these specs! AMD Athlon 64 TF-20 1.6GHz processor. 3GB of DDR 2 memory. A 250GB hard drive. Dual layer DVD burner. Wifi. Super 15.6-inch screen. Windows Vista Basic. All for only $349.99.

Before I finish let me highlight 2 key features. First, it's got 3 gigs of RAM. That means it's got more memory than tons of laptops that sell for twice as much. Yep, I'm not kidding. You're gonna get a great laptop that will outperform more expensive alternatives. Plus, you spreadsheet fanatics will love this. A full numeric keypad. Most laptops don't have a full keyboard so entering numbers usually sucks. But not on this baby. It's a feature you'll love but only if you hurry!

Mondays get you down? Find it hard to do your work without daydreaming? Well, make those daydreams come true. Order the new eMachines eME625-5192 notebook PC today!

We’ll probably have them in stock on Tuesday, but there’s no guarantee. What I CAN guarantee is – you’re getting a phenomenal new notebook PC. You’ll enjoy the industry’s very best customer service. Great shipping. And incomparable value. Order now and I’ll ship it to your front door, no matter where that is.

Specifications:

  • AMD Athlon 64 TF-20 1.6GHz
  • 3GB DDR2 Memory
  • 250GB Hard Drive
  • DL DVD Burner
  • Windows Vista Basic
  • 1 Year Limited Warranty

Click here to view complete specifications.


Thoughts? Going from pushing netbooks as the "economic choice" to "this laptop smokes a netbook" Will have to see who all follows suit.

No comments:

Post a Comment